Commercial Representation

About This Case

For the Dutch company Zytec International BV the business developers of NXT TRADE unlocked the Turkish market and successfully introduced the innovative magnetic coupling range within the Turkish industries.

For the Turkish market Zytec was a new and innovative product, facing difficulty with market acceptance and local application (complying with local regulations) in Turkey. NXT TRADE, its network of industrial facilities and stakeholders were able to successful introduce, import and apply Zytec products in Turkey.

Results

– build a pipeline of B2B partners (industrial plants)
– managed local stakeholder network (ministry of agriculture, potential clients, customs authorities, industrial engineers)