Business Development Representation

About This Case

As the official business development representative of GID Milieutechniek B.V. (Trisoplast) in India, NXT TRADE actively supported the client in positioning both the brands and products of Trisoplast within the Indian market. The scope of NXT TRADE entailed: creation of local brand & product awareness, building and maintaining the local stakeholder network, activating commercial leads, initiating a local revenue stream and providing customer service support. Focus was directed towards the India waste-sector, public-sector (local municipalities) and waste-system integrators.

Results

– Organization of local presence at 2 trade fairs
– Execution of lobby activities
– Building a commercial sales pipeline of 40 leads in 12 months
– Activation of 5 public-sector leads
– Installation of a 100 sq. metres of the landfill