Business Development Representation

About This Case

As the official business development representative of Meatless B.V. in Turkey, NXT TRADE actively supported its Meatless in positioning both the brand and product range of Meatless within the Turkish market. The scope of NXT TRADE entailed: creation of local brand & product awareness, building and maintaining the local stakeholder network, activating commercial leads, initiating a local revenue stream and providing customer service support. Focus was directed towards the Turkish meat-sector (processing), fish-sector and dairy-sector.

Results

– Execution of promotional activities
– Representation of Meatless at business events
– Building a commercial sales pipeline of 75 leads in 12 months
– Activating 17 leads
– Generation of 120.000 Euro in Dutch export value in 12 months (incubation period)