Business Development Representation

About This Case

As the official business development representative of Forkliftcenter B.V. in India, NXT TRADE actively supported its client in positioning both the brands and products of Forkliftcenter within the Indian market. The scope of NXT TRADE entailed: creation of local brand & product awareness, building and maintaining the local stakeholder network, activating commercial leads, initiating a local revenue stream and providing customer service support. Focus was directed towards the Indian port-logistics sector, logistic sector and shipping lines.

Results

– Execution promotional activities
– Representation of Forkliftcenter at business-2-business events
– Building a commercial sales pipeline of 60 leads in 6 months (incubation period)
– Activating 9 leads
– Installation of local sales channel including 1 importer and 2 sub-dealers