Marketing, Sales, Distribution & Logistics

Market:	India
Client:	CPM Global Biomass Group
Expertise:	Market Activation
Scope:	Generate Export Sales Import, Local delivery & Installation
Sector:	Biomass Sector

About This Case

The CPM Biomass Group was until 2017 not active and present in the Indian market. Starting in 2018 NXT TRADE India was awarded with the assignment to focus on the development of the local Marketing & Sales activities in the Indian marketplace.

Next to activating the CPM Biomass brand NXT TRADE focusses on positioning CPM’s biomass pellet mill technology and equipment towards the Indian biomass-sector, waste-sector and food-processing sector.

Results

establish local presence through a Representative Office in Bangalore
develop, nurture and capitalise the Indian sales pipeline
maintain local stakeholder relations

customer base
public organisations
local municipalities
waste processing plants

execution of promotional activities
create presence at relevant exhibitions
coordinate local installation
develop local maintenance network
coordinate spare-parts operation (after-sales)