Sales & Marketing

Country: Turkey
Client: CPM Europe B.V.
Expertise: Market Activation
Scope: Scale-up export sales
Sector: Animal Feed Sector

About This Case

As the official business development representative of CPM Europe B.V. in India, NXT TRADE actively supports its client in positioning both the brands and biomass- and waste mills of CPM within the Indian market. The scope of NXT TRADE entails: creation of local brand & product awareness, building and maintaining the local stakeholder network, activating commercial leads, initiating a local revenue stream and providing customer service support.

Focus is directed towards the Indian biomass-sector, waste-sector and food-processing sector.


– establish local Indian presence, by operating the Indian Representative office in Bangalore
– develop, nurture and capitalise the Indian sales pipeline
– maintain local stakeholder relationships (customer base, governmental bodies, local municipalities, wast processing plants)
– execution promotional activities
– representation of CPM Europe at B2B events
– building a commercial sales pipeline
– activating leads
– generation of Dutch export value in
– installation of local installation and maintenance network

Divisional Head Office
Sugar City, Suiker Silo Oost
5th Floor, Number 15, Unit 5.C
1165 MP Halfweg
+31(0)20 237 3000

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