Sales & Marketing

About This Case

As the official business development representative of CPM Europe B.V. in India, NXT TRADE actively supports its client in positioning both the brands and biomass- and waste mills of CPM within the Indian market. The scope of NXT TRADE entails: creation of local brand & product awareness, building and maintaining the local stakeholder network, activating commercial leads, initiating a local revenue stream and providing customer service support.

Focus is directed towards the Indian biomass-sector, waste-sector and food-processing sector.

Results

– establish local Indian presence, by operating the Indian Representative office in Bangalore
– develop, nurture and capitalise the Indian sales pipeline
– maintain local stakeholder relationships (customer base, governmental bodies, local municipalities, wast processing plants)
– execution promotional activities
– representation of CPM Europe at B2B events
– building a commercial sales pipeline
– activating leads
– generation of Dutch export value in
– installation of local installation and maintenance network