Business Development Representation

Country: Turkey
Client: Amacore B.V.
Expertise: Business Development Representation
Sector: FMCG

About This Case

As the official business development representative of AMACORE B.V. in Turkey, NXT TRADE actively supported AMACORE in positioning both the brands and products of AMACORE within the Turkish market. The scope of NXT TRADE entailed: creation of local brand & product awareness, building and maintaining the local stakeholder network, activating commercial leads, initiating a local revenue stream and providing customer service support. Focus was directed towards the Turkish retail-sector, tourism-sector (hotel-chain) and food & beverage-sector.

Results

– Execution promotional activities
– Representation of AMACORE at B2B events
– Building a commercial sales pipeline of 65 leads in 6 months
– Activating 23 leads
– Generation of export shipments form the EU towards Turkey

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