Product Sampling & Market Testing

Country: India
Client: Ahmad Tea Ltd.
Expertise: Market Positioning
Sector: FMCG

About This Case

NXT Trade India assisted Ahmad Tea with the market introduction for their selective range of products.
Ahmad Tea is a UK-based family business, drawing on four generations of tea blending and tasting experience. Founded on a passion for the finest tea, they are dedicated to the unique place that tea drinking commands at the heart of daily life in Britain and beyond.

Ahmad Tea aimed to penetrate the Indian market with their high quality products & wanted to have their products placed in the India retail by a strong and reliable partner who is able to supply to all potential markets and is able and capable of building brand awareness.
Food manufacturers who wish to penetrate the Indian market with their products and who want to have their products placed in the India retail by a strong and reliable partner who is able to supply to all potential markets and is able and capable of building brand awareness, will find the right service through NXT.
Before entering the market and taking high risks with full containers of SKU’s, NXT offers market testing options through pilot studies, which result into a proper strategy on distribution, retail, pricing, promotion and logistics.

NXT specializes in working with international businesses, and has over 8 years of hands-on experience in Indo-European identity and network with a strong employee base.

Results

– Ahmad tea has been able to test the market in a very practical and pragmatic way, their products were in the shelves and actually tested on buying behaviour of the consumer market.
– Based on actual sales figures a strategy for Ahmad tea was written on how enter the Indian market, which price points would be optimal, how to supply the different segments, and to optimise the supply/import chain, lowering the end prices and achieve a higher reach in the full geographical market of India.

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